Bridal Boutique owner Caroline Maughan tells YR Brides editor Louise Lavigueur how her own search for a unique and chic wedding gown two decades earlier inspired her future at the helm of The Swanky Bride.
And one of her first steps after taking over the reigns of the Kirkburton-based business last September saw her reconnect with the designer of her own wedding gown – British designer Sassi Holford.
Caroline explains: “Sassi’s collections can be chic and very creative. She came to Sheffield from London to do my own wedding dress fitting and is passionate about what she does.
“When I took on Swanky Bride and found out the former owner Trish Batley had secured Sassi’s collections, I was thrilled.
“It felt like it was fate, as I love her work and I already had a connection with her to pass on to brides.
Fast-forward 12 months and Caroline has just returned from Harrogate Bridal Show – an internationally acclaimed industry – and saw Sassi pick up the top accolade for British Bridalwear Designer of the Year.
Caroline is proud to be one a handful of trusted Yorkshire stockists of both Sassi’s Couture collection and So Sassi ranges.
The So Sassi Collection celebrates brides who want to embrace their own style, brides who are not afraid to make a statement and brides that want a twist on tradition. Taking inspiration from generation ‘Y’ brides and celebrities, the collection sees a blend of styles, silhouettes and fabric that creates a fun-loving vibe.
View this post on Instagram
In Sassi’s own words:
“So Sassi is young, it’s contemporary, it’s a little different, but at the same time it’s still got that undeniable Sassi Holford elegance about it that makes brides feel utterly beautiful on their wedding day. From slinky ruched numbers to short, playful styles and romantic, full skirted gowns, So Sassi offers a variety of styles for fashion conscious brides looking for a dress to wow.”
Since taking on the well established business Caroline has continued to uphold its great reputation for offering quality gowns and an exceptional customer experience for brides.
Caroline says: “All our brides are welcomed into the boutique and have one-to-one appointments under no time pressure.
“I like to find out a little bit about them, their wedding plans and any styles or designers they are interested in.
“I’ll then pull out some different shapes and the appointment flows from there.
“It’s so important for a bride to be true to herself on her wedding day and keep her own identity.”
Swanky Bride also stocks modern bohemian dresses from Atelier Madmoiselle and a range of gowns by contemporary British designer Louise Bentley.
To book an appointment or to get advice from Caroline and her team call 01484 603903
You can also follow The Swanky Bride on Facebook and Instagram here.